10 to 13 March 2026 | Jaarbeurs, Utrecht

Exhibiting at ESEF Maakindustrie?

Do you want to put your company on the map with thousands of advisors and decision makers in the manufacturing industry? Or is your focus on getting new leads, relationship management or presenting your innovation(s)?

Then come and exhibit at ESEF Maakindustrie, the platform for the manufacturing industry. ESEF Maakindustrie will take place from March 10 to 13, 2026 in Jaarbeurs, Utrecht.

Participation opportunities

Step 1: Choose your location

You can choose from different types of booth locations; a row, corner, head or island booth. The base rate is per m² of bare surface area, excluding stand construction and VAT.

Want an overview of all the locations still available? Check them out via the button below.

View the map

Step 2: Choose your booth design

Your booth is the first thing a visitor sees, so a professional and recognizable appearance is important. Save on stand construction costs with one of our complete full service stand construction packages. You can choose from different types of stands; basic, complete, deluxe, first class or sustainable.

Would you rather build your own stand? That is also possible starting at 20 m². Please inquire about the possibilities.

More info on stand construction

Step 3: Choose your participation package

Determine your focus: branding, leads or both? We offer several participation packages. Choose the package that best suits your marketing objective: Start, Leads, Branding or Campaign.

A participation package is required when attending the fair. Choose the package that best suits your goals. We will be happy to advise you!

More info on participation packages

Inform yourself

In addition to choosing a location, booth construction and participation package, there are several other options to complete your participation. Below you will find an overview.

In addition, there are a few things we'd like to share with you in advance so there are no surprises, such as:

My Exchange
Down payment scholarship participation
General conditions
Zero emission and environmental zone

Inform yourself

Complete your participation

Visibility Packages

Make more impact on the trade show floor, you can! Get the most out of your participation and choose extra visibility on the trade show floor. The only thing left to do is choose. Will you go for Branding, Lead Generation or Total Campaign (combination of branding and lead generation)?

More info on visibility packages

Career and Start-up Street

On the show floor, there are 2 sections specifically reserved for the Start-up Street and the Career Street. Each of these locations will also be given a separate eye-catching color on the floor plan.

Exhibitors standing in either of these 2 streets will have 6 sq. m. of space in front of the booth to place a demo.

More info on these streets

Sponsorship opportunities

For those companies that want to raise their profile, we offer additional exposure in the form of sponsorship opportunities. Think for example of a promo point, lanyards and Wifi sponsorship or put yourself in the spotlight to all trade show visitors via the XL screens.

More info on opportunities

Catered catering

For more than 100 years, Jaarbeurs has been catering for organizers, exhibitors and visitors. From a lunch delivered to the booth, an expert barista, to a fully catered drink.

Would you like to know more about stand catering during ESEF Maakindustrie 2026? Check out the possibilities via the link below.

Info about booth catering

Own catering

At Jaarbeurs, we understand and motivate that you like to create your own atmosphere during the fair, including providing food and drinks at your booth.

To ensure that everything runs smoothly, we have established some guidelines for bringing your own catering.

Proprietary catering guidelines

Parking as an exhibitor

You can park at Jaarbeurs on P2 and P4. For P4 there is a maximum height of 180 cm.

Good to know:

You order one parking ticket per day (50% off during build-up and build-down days and at a reduced rate on exhibition days).
After your order, you will receive a separate email per ticket.
Parking tickets ordered cannot be returned.

You order your tickets through our exhibitor webshop (My Jaarbeurs) and you are then always guaranteed a parking space at the appropriate Jaarbeurs parking lot.

Sustainable impact

New European legislation requires your company to be transparent about its sustainability efforts. Jaarbeurs helps you as an exhibitor to comply with this new Corporate Sustainability Reporting Directive (CSRD). From the Sustainable Participation Package, separating waste during set-up and take-down days to sustainable catering.

Learn more

Download the brochure

We are here for you!

Successful participation in ESEF Maakindustrie 2026, where you can really put your company and associated innovations or products on the map, depends on the right preparations.

Want to know how ESEF Maakindustrie can help you participate successfully? We are happy to think along with you about marketing objectives, participation opportunities and other matters concerning your company at ESEF Maakindustrie.